Employer brand represents a company's reputation, how it is perceived by its employees, candidates and stakeholders. It is shaped by the company's values, its culture and work environment. In today's highly-competitive market, a strong employer brand is essential to attract and retain the right talent.
Building an employer brand is a never-ending process. The effort a company puts into it will pay back many times over. Satisfied employees, a good reputation of the company, all these are important factors that will help you gain access to the best talent in the market.
